PRESS RELEASE · · 4 min read

Novasoft Named MEA Digital Transformations Partner of the Year 2022

MEA Markets named Novasoft Digital Transformations Partner of the Year 2022 — recognising Dynamics and LS Retail delivery depth across the Middle East.

NOVASOFT · PRESS RELEASE
Written by Novasoft
Microsoft and LS Retail Diamond Partner | UAE and KSA | May 2026 | 4 min read
PRESS RELEASE MEA AWARD 2022

Novasoft Named MEA Digital Transformations Partner of the Year 2022

A regional recognition for delivery depth across the Middle East and Africa — alongside the LS Retail Diamond award earned the same month.

In June 2022, MEA Markets named Novasoft the Digital Transformations Partner of the Year — recognising the firm's delivery depth in Microsoft Dynamics and LS Retail across the Gulf and broader Middle East and Africa region. The award arrived the same month as the LS Retail Diamond recognition.

What the MEA Award Recognises

MEA Markets runs an annual industry awards programme that evaluates partners on customer outcomes, technical depth, regional footprint, and operational practice. The Digital Transformations category specifically tracks Microsoft Dynamics, Power Platform, and LS Retail partners delivering at scale across the MEA region. The 2022 award reflected three years of digital transformation work across UAE, KSA, and into broader MEA markets.

MEA
regional scope — Middle East and Africa
2 in 1
two top-tier awards in June 2022
UAE+KSA
primary delivery markets

Two awards in the same month, four years later

The 2022 LS Retail Diamond Partner award and the MEA Digital Transformations award arrived in the same month — and they validated different parts of the same delivery muscle. LS Retail measured retail/hospitality depth; MEA Markets measured cross-industry transformation reach.

Four years on, both recognitions still anchor the firm's positioning across the Gulf and MEA.

Three Transformation Patterns Behind the Award

The MEA recognition specifically called out three transformation patterns that Novasoft had repeatedly delivered across UAE and KSA customers in the preceding years.

1. NAV → BC Cloud transitions

Multi-entity NAV customers moving to Business Central SaaS — full cycle including process evaluation, parallel run, cutover.

2. Retail platform modernisation

Legacy retail systems replaced with LS Central across mall, hypermarket, fashion, and F&B formats.

3. Compliance-driven re-platforming

UAE VAT and KSA ZATCA Phase 1+2 deliveries that doubled as wider platform upgrades — making compliance the wedge for transformation.

"Awards are not the work; they are the report card on the work. The 2022 dual recognition told us the work was landing — and it kept us honest going into 2023."
— Amit Sobti, Director, Novasoft

Why Implement with Novasoft?

Novasoft is a Microsoft Solutions Partner — Business Applications, LS Retail Diamond Partner (five years running), and a MEA Digital Transformations Partner of the Year 2022. The combined recognition reflects depth in Business Central, LS Retail, and the wider LS Retail ecosystem. The firm's Business Applications practice spans every Dynamics workload — finance, supply chain, sales, customer service, field service.

Recognised
MEA Markets and LS Retail dual awards.
Regional
UAE + KSA + broader MEA delivery.
Practical
Awards translate to on-time go-lives.

Bring Your Transformation Question

Book a 30-minute session with our consulting team. Bring the hardest part of your roadmap — we will sketch the path.

Book Free Assessment Digital Transformation

Sources

  1. MEA Markets — Awards programme. mea-markets.com
  2. LS Retail Partner Directory — Novasoft. lsretail.com/find-a-partner/novasoft

Last updated May 2026

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Novasoft

Microsoft & LS Retail Diamond Partner

Novasoft is a Microsoft Solutions Partner and LS Retail Diamond Partner serving customers across UAE, KSA and India.

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