Novasoft Named MEA Digital Transformations Partner of the Year 2022
A regional recognition for delivery depth across the Middle East and Africa — alongside the LS Retail Diamond award earned the same month.
What the MEA Award Recognises
MEA Markets runs an annual industry awards programme that evaluates partners on customer outcomes, technical depth, regional footprint, and operational practice. The Digital Transformations category specifically tracks Microsoft Dynamics, Power Platform, and LS Retail partners delivering at scale across the MEA region. The 2022 award reflected three years of digital transformation work across UAE, KSA, and into broader MEA markets.
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MEA
regional scope — Middle East and Africa
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2 in 1
two top-tier awards in June 2022
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UAE+KSA
primary delivery markets
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Two awards in the same month, four years later
The 2022 LS Retail Diamond Partner award and the MEA Digital Transformations award arrived in the same month — and they validated different parts of the same delivery muscle. LS Retail measured retail/hospitality depth; MEA Markets measured cross-industry transformation reach.
Four years on, both recognitions still anchor the firm's positioning across the Gulf and MEA.
Three Transformation Patterns Behind the Award
The MEA recognition specifically called out three transformation patterns that Novasoft had repeatedly delivered across UAE and KSA customers in the preceding years.
1. NAV → BC Cloud transitions
Multi-entity NAV customers moving to Business Central SaaS — full cycle including process evaluation, parallel run, cutover.
2. Retail platform modernisation
Legacy retail systems replaced with LS Central across mall, hypermarket, fashion, and F&B formats.
3. Compliance-driven re-platforming
UAE VAT and KSA ZATCA Phase 1+2 deliveries that doubled as wider platform upgrades — making compliance the wedge for transformation.
Why Implement with Novasoft?
Novasoft is a Microsoft Solutions Partner — Business Applications, LS Retail Diamond Partner (five years running), and a MEA Digital Transformations Partner of the Year 2022. The combined recognition reflects depth in Business Central, LS Retail, and the wider LS Retail ecosystem. The firm's Business Applications practice spans every Dynamics workload — finance, supply chain, sales, customer service, field service.
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Recognised
MEA Markets and LS Retail dual awards.
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Regional
UAE + KSA + broader MEA delivery.
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Practical
Awards translate to on-time go-lives.
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Bring Your Transformation Question
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Book Free Assessment Digital TransformationSources
- MEA Markets — Awards programme. mea-markets.com
- LS Retail Partner Directory — Novasoft. lsretail.com/find-a-partner/novasoft
Last updated May 2026