Since 2019, Novasoft has been a Microsoft Solutions Partner and LS Retail Diamond Partner — combining hands-on consulting expertise with our own portfolio of industry-grade products. One team, one accountability, end to end.
Three chapters that brought Novasoft from a one-office consultancy in 2019 to a four-country team delivering across the GCC, India and the United States.
Novasoft was founded in 2019 by a group of consultants who believed enterprise software should make work simpler, and that the people implementing it should understand your industry as deeply as the technology.
That belief shaped the first projects and every project we have shipped since. We chose Microsoft Dynamics as the platform, retail and distribution as the first verticals, and a hands-on delivery model as the operating principle.
The LS Retail partnership arrived in 2020, expanding our remit into unified commerce. Within a year we had opened in the Kingdom of Saudi Arabia (2021), followed shortly by the United States and India.
By the end of 2021, Novasoft was operating as a single team across four time zones — designed so that projects keep moving when any one office signs off for the day.
In 2022 we became a Microsoft Solutions Partner across Business Applications, Modern Work, Azure and Data & AI — and earned LS Retail Diamond Partner, the programme's highest tier. We have held Diamond status every year since (5× through 2026).
Today, our portfolio of industry add-ons and AI co-pilots lives on Microsoft AppSource — and over 100 organisations across the 🇦🇪 UAE · 🇸🇦 KSA · 🇰🇼 Kuwait · 🇧🇭 Bahrain · 🇶🇦 Qatar · 🇯🇴 Jordan · 🇮🇳 India · 🇱🇰 Sri Lanka · 🇲🇻 Maldives · 🇺🇸 USA · 🇬🇧 UK · 🇪🇺 Europe · 🌍 Africa · 🌐 CIS run their most important systems with us.
When we started Novasoft, the idea was simple: build a team that takes business problems as seriously as it takes code. Two decades on, that same belief still drives every implementation, every conversation, every late‑night cutover.
What I am most proud of isn’t the awards or the partner badges — it is the customers who started with one project and have stayed with us through three, four, sometimes ten. That kind of trust isn’t bought. It is earned, one delivery at a time, by people who care about the outcome more than the invoice.
If you are considering Novasoft, here is what I will promise you personally: we will be honest about what we can deliver, we will own what we do, and we will be there long after go‑live. That has always been the deal — and it always will be.
Strategy, delivery and support across Microsoft Dynamics and LS Retail — plus our own portfolio of industry add-ons and AI co-pilots on Microsoft AppSource.
End-to-end implementation, upgrade and managed support — delivered by the same consultants who designed the solution.
Industry-grade add-ons and AI co-pilots that extend the Microsoft stack — published on AppSource, supported by our engineering team.
Practical AI woven into the workflows your teams already use — Business Central AI, Microsoft 365 Copilot, custom co-pilots and agents.
Most of our work comes from existing customers who have brought us back for the next project, or from peers they have referred to us. The reasons they tell us are remarkably consistent.
The consultant on your discovery call owns delivery. The same people who design the solution configure the modules, write the integrations, and answer the support tickets — for years after launch.
We know your workflows, your compliance requirements, your integrations and your seasonal rhythms — and we configure Microsoft Dynamics, LS Central and the Power Platform around those realities. Six verticals, hundreds of rollouts.
Most of our customer relationships span many years and several projects. We design implementations to be lived in — not handed off — and we stay involved through upgrades, expansion and each platform shift.
If your current system can be evolved, we will guide you through it. If a phased rollout saves you money, we will plan it that way. We are here to be genuinely useful — and that means giving you the answer that is right for your business.
Years of focused implementations have given us deep operating knowledge — the workflows, the compliance requirements, the seasonal rhythms. We configure the platform around those realities.
Restaurant chains, food services and catering across the region.
Supermarkets, hypermarkets and department stores running unified commerce.
Fashion and apparel brands across omnichannel and unified commerce.
Utilities and industrial energy operators with complex compliance needs.
Industrial production and processing operations on Dynamics 365 F&O.
FMCG, food distribution and cold-chain logistics with real-time visibility.
Five moments that shaped the company we are today.
A small team of consultants set out to do Microsoft Dynamics differently — measured by outcome, not by hours billed.
Unified commerce capability added — LS Central deployed across the first retail customers.
KSA office opens, followed shortly by the United States and India — all within twelve months.
Earned Microsoft Solutions Partner status, plus LS Retail Diamond Partner — the programme's highest tier — for the first time.
Diamond Partner status sustained five years running. Industry AI Copilots published on Microsoft AppSource and deployed in customer tenants.
With Novasoft during our Dynamics 365 implementation, our lead times moved from weeks to days, days to hours, and hours to minutes. That is how business software should work — when the people implementing it understand the business as well as the platform.Cost Controller Enterprise customer · Distribution & Retail
We work as a single delivery team across four time zones — so projects keep moving when one office signs off for the day.
Quick answers to the questions enterprise leaders and IT teams ask most often before partnering with us.
Founded in 2019, Novasoft has been delivering Microsoft Dynamics and LS Retail programmes since then. Our consultants have an average tenure of 8+ years on the team, with multiple practice leads who have been with us through every major Dynamics release.
We are a Microsoft Solutions Partner with Business Applications and Azure designations, LS Retail Diamond Partner for five consecutive years (2022-2026), Azure OpenAI Practitioner Certified, and a published Microsoft AppSource ISV with multiple Business Central and LS Central extensions in market.
Six core verticals: Food & Beverage hospitality, Grocery & Retail, Fashion & Apparel, Power & Energy, Manufacturing, and Wholesale & Distribution. Each has dedicated practice leads with deep delivery experience in that sector across the GCC and India.
We deliver hands-on Microsoft Dynamics and LS Retail implementations while also publishing our own Microsoft AppSource accelerators — NovaHub, NovaPROD, NovaREQ, NovaQC, NovaTrade, Retail Co-Pilot, Purchase Co-Pilot, ANNOYA F&B ERP — that cut implementation time by up to 40%.
Four global offices: UAE (Dubai, Jebel Ali Free Zone), Saudi Arabia (Riyadh, Olaya), India (Greater Noida) and USA (New Brunswick, NJ). We serve customers across the Middle East, India and North America with native local teams in each region, fluent in English, Arabic and Hindi.
Book a 30-minute discovery call via the Contact page. A practice lead will assess fit, share rough timelines and a typical investment range — no slides, no sales pitch, no obligation.
Whether you are evaluating a Dynamics 365 implementation, an LS Central rollout, an Azure migration, or simply exploring AI co-pilots — a thirty-minute call with one of our consultants is the fastest way to know whether Novasoft is the right partner for you.