BC with WMS · customer-specific pricing · EDI to retail buyers · NOVAHUB trade portal · route planning · Power BI distribution analytics · NOVATRADE SEZ · NOVAPOWER — built and run by one Microsoft Solutions Partner across UAE, KSA, India and USA.
From a single-warehouse FMCG distributor to a 6-DC cold-chain network, a regulated pharma distributor or an industrial MRO supplier — same Business Central platform, sub-sector configuration.
Most wholesale & distribution companies run two parallel systems that never agree. The ERP knows the price list. The sales team knows the customer-specific deal. The buyer at the retailer expects yet another price from last year’s framework agreement. The credit-note pile-up at month-end tells you which ones got out the door wrong. Meanwhile, the warehouse picks against a list the system thinks is right, the truck delivers, the customer rejects half a pallet, and the credit note posts three weeks later. Both problems — pricing leakage and warehouse error — are architecture problems.
What Novasoft does differently starts at the data layer. Microsoft Dynamics 365 Business Central as the core ERP, with the BC Warehouse Management module configured for multi-warehouse, multi-bin, directed put-away and zone-based picking. Customer-specific pricing rules (trade discounts, contract pricing, volume breaks, framework agreements) live in BC, not in an Excel that gets emailed around. The sales rep’s mobile order app, the warehouse picker’s scanner, the EDI integration with the retailer and the customer’s self-service trade portal all read from the same database.
On top of that one-tenant architecture, Novasoft layers NOVAHUB B2B trade portal for customer self-service ordering, EDI middleware for retail-buyer integration, route planning on Azure Maps + Service Management, Power BI on Microsoft Fabric for fill-rate / OTIF / margin-per-customer dashboards, and Power Automate for credit-note approval, EDI exception handling and vendor compliance — all on the same Microsoft tenant. One platform. One partner. One contract.
Every distribution engagement starts with a pricing audit (where is the margin actually leaking?) and a warehouse walk (where are the picking errors actually happening?). The BC implementation is configured around how your team actually quotes, ships and bills — not a generic template.
On-site warehouse walk plus pricing review. Customer-specific deals, trade discount complexity, contract pricing, EDI volume, credit-note frequency, OTIF rate, WMS maturity and any current ERP. Written audit + BC Distribution readiness scorecard inside 5 business days.
Customer-specific pricing rules (trade discount tiers, contract pricing, volume breaks, framework agreements), multi-warehouse and multi-bin layout, directed put-away and zone-based picking rules, EDI mapping per retail buyer (Carrefour, Lulu, Spinneys, Mark'n Save formats), route plan templates and sales-rep mobile order app design.
First warehouse configured end-to-end. WMS scanners, label printers and mobile sales-rep tablets certified. Staff training (warehouse picker, supervisor, sales rep, customer-service desk, credit controller). EDI test runs with two retail buyers. UAT with your team running real orders on real stock on a sandbox tenant.
Pilot warehouse cuts over with on-site Novasoft team during a planned weekend window. Two weeks of hypercare across pick shifts. Additional warehouses roll out at one per 1-2 weeks using the validated template. Hand-over into NovaCare 360° for ongoing BC, WMS and EDI uptime support.
Every block runs on the same tenant. BC + WMS as the spine. Customer pricing, EDI, trade portal, route planning and analytics all read from one item master and one customer master.
Business Central as the distribution ERP. Multi-entity, multi-currency, multi-location, vendor and customer master, GL, AP/AR, FTA-compliant VAT (tax.gov.ae). Customer-specific pricing rules: trade discount tiers, contract pricing, volume breaks, framework agreements — all configurable in BC, all auditable, all applied automatically at order entry.
Business Central practiceBC Warehouse Management module for multi-warehouse, multi-bin operations. Directed put-away based on zone, expiry and lot. Wave-based picking (single-order, batch, cluster, zone). Mobile scanner picking with barcode validation at every step. Cross-docking. Cycle counting with daily ABC rotation. Cold-chain temperature logging for pharma and F&B. Pick accuracy typically goes from 96-97% to 99.5%+ within 60 days.
Business Central practiceEDI integration with retail-buyer formats (Carrefour, Lulu, Spinneys, Mark'n Save, plus EDI-X12 and EDIFACT for international). PO-to-shipment-to-invoice-to-payment flows fully automated. Plus the NOVAHUB B2B Trade Portal for direct customers — self-service ordering, contracted-pricing visibility, credit-limit display, order tracking and dispute initiation. Built on Power Pages over BC.
eCommerce practiceDistribution dashboards built on Microsoft Fabric Lakehouse ingesting BC orders, WMS pick events, EDI traffic and route data. Direct Lake Power BI for sub-second refresh on fill-rate, on-time-in-full (OTIF), margin per customer, margin per SKU, slow-moving stock alerts, credit-note ratio per customer and route profitability. The CFO and the warehouse manager see the same numbers.
Analytics practicePower Apps mobile order capture for field sales reps. The rep on the customer’s premises sees the customer’s contract-specific price, available stock at the nearest warehouse, last 3 invoices and current AR balance. Order goes directly into BC as a sales order — no paper, no email, no retyping by finance. Works offline at the customer site, syncs when back in coverage. Integrates with sales-rep route plan and call-cycle.
AI SolutionsAzure Maps + Power Automate route-planning module on top of BC sales orders. Optimal multi-stop routing per truck, delivery-window scheduling, driver mobile delivery confirmation with electronic POD (proof of delivery). Plus Power Automate flows for EDI exception handling, credit-note approval workflows and vendor compliance. Cost-per-drop typically drops 10-18% in the first quarter.
BPA practiceNOVATRADE — Novasoft’s AppSource SEZ trading add-on for Business Central. Built for trade companies in Jebel Ali Free Zone, KSA SEZs, Indian SEZs and bonded warehouses. Bill-of-Entry-based inventory, HS Code-wise stock, container tracking with Power Apps mobile, country-of-origin handling, high-sea-sales management, multi-criteria sales commission and SEZ-specific financial reporting. One add-on covers the regulatory gap between mainland BC and SEZ trade compliance.
NOVATRADE practiceNOVAPOWER — Novasoft’s AppSource add-on for Business Central, published for the power and electrical equipment distribution sector. Configurations cover specialty inventory attributes, equipment-grade serialisation, warranty entitlement at distributor and end-customer level, supplier rebate handling for OEM principal arrangements, and integrated EDI flows for principal-distributor order capture. Designed to sit alongside BC for Distribution and NOVAHUB on the same Microsoft tenant.
NOVAPOWER on AppSourceGeneric dashboards tell you which customers were profitable last quarter. AI tells you which one is about to churn, which SKU is about to break stock, which route is leaking margin and which pricing tier is being abused. Every model is grounded in your real BC + EDI data, never a generic template.
Sales managers and reps ask, in plain English (or Arabic), “Which 20 customers grew last quarter and which 20 shrank?” — and get back a per-customer answer with the recommended account action. Reps in the field ask “What did Spinneys order in the last 3 visits?” on their phone before walking in. Deployable in Microsoft Teams or as a WhatsApp bot for field use.
AI SolutionsAzure ML models trained on BC order history, customer-specific seasonality, retail-buyer promotional calendars and FX/cost movements to predict demand at SKU-customer-week granularity. Feeds BC purchasing planner directly — better forecast accuracy, less safety stock, lower working capital tied up in inventory.
AI SolutionsDynamics 365 Customer Insights + Microsoft Fabric semantic models build B2B customer profiles based on RFM, category affinity, share-of-wallet vs estimated potential, basket consistency and order-frequency-drop signals. Sales reps get an early-warning list of customers showing churn signs and a cross-sell recommendation for each top account — not from the analyst team next quarter but on the phone before the next visit.
Customer InsightsAnomaly-detection models on BC order lines, credit notes and trade-discount applications surface where margin is actually leaking — specific sales reps approving discounts beyond their authority, specific customers driving an unusual credit-note ratio, contract-pricing tiers being applied to non-eligible SKUs. Audit-trail-friendly cases for the commercial director to address, with the relevant policy clause cited.
AI SolutionsSpecific, verifiable changes Novasoft customers report in the first quarter after BC + WMS cut-over.
Customer-specific pricing rules live in BC, not in a 14-tab spreadsheet that gets emailed around. Every discount is logged with a reason code, every exception requires an approval, every credit note traces back to the order line that caused it. Typical pricing leakage recovery Novasoft customers report in the first 6 months: 0.8-2.2 percentage points off net revenue.
BC WMS with scanner-validated wave picking, directed put-away, cycle counting and cross-docking. Pick accuracy goes from 96-97% to 99.5%+ within 60 days. OTIF (on-time-in-full) improves by 8-15 percentage points. Credit notes for short-shipment drop sharply. Retail-buyer relationships stop being mended with discounts they didn’t actually need.
EDI middleware in front of BC processes retail-buyer POs automatically — valid orders flow straight to BC and into the WMS, invalid orders go to a dedicated exception queue with the specific field problem flagged. Month-end credit-note panic stops being a thing. Days-sales-outstanding (DSO) typically drops 6-12 days within two quarters.
Azure Maps + Power Automate route-planning module optimises multi-stop deliveries, balances trucks by volume and weight, schedules delivery windows that retailers actually accept, and routes around traffic in real-time. Cost-per-drop typically drops 10-18% in the first quarter without adding fleet capacity. Driver productivity goes up; customer ETA accuracy goes up; everyone wins.
Novasoft delivers wholesale and distribution Business Central projects from four delivery centres — UAE, Saudi Arabia, India and the USA — as part of the broader Digital Transformation practice. The same LS Retail Diamond Partner team is on every engagement regardless of where the customer sits. KSA distribution projects run through the local Novasoft entity for on-site warehouse cut-overs; UAE, India and USA cover remote and hybrid delivery across Gulf, Indian-subcontinent and North-American business hours.
Edited excerpts from Novasoft customer references published on the homepage and the LS Retail partner directory. Every reference is contactable on request during the scoping workshop.
Three regional warehouses on BC + WMS in seven months. Pilot warehouse stabilised in two weeks of pick-shift hypercare, the other two cut over a week apart. Customer-specific pricing went from 14 spreadsheets to one BC tenant. DSO dropped 9 days in the first two quarters.
Before Novasoft, EDI exceptions piled up to 200+ at month-end. After BC + EDI middleware + Power Automate exception flows, we run with under 10 exceptions on any given Monday. Credit-note ratio dropped from 4.2% to 1.6% of revenue in the first year.
The sales-rep mobile order app on Power Apps replaced paper. Reps see customer-specific pricing, available stock and live AR balance before they walk into the meeting. Order entry mistakes (and the credit notes that follow) dropped by ~70%. Sales-rep productivity per visit increased measurably within the first quarter.
All products run on one Microsoft tenant. Microsoft Solutions Partner credentials on Business Central, Business Central Warehouse Management, D365 Sales, D365 Customer Service, Fabric, Power BI, Power Automate, Power Apps, Copilot Studio and Azure. NOVAHUB B2B trade portal solution included.
Active Microsoft Solutions Partner — Business Applications credential. Consultants certified across Business Central, Power Platform, Fabric and Copilot Studio.
Microsoft practice
5 consecutive years (2022–2026) at the highest LS Retail partner tier. Verifiable on the LS Retail partner directory. Same team scopes, builds, runs.
LS Retail practice
At go-live, the BC tenant, WMS, EDI middleware, NOVAHUB trade portal and Fabric Lakehouse hand over into NovaCare 360° — 24/7 warehouse-scanner uptime monitoring, EDI exception watch, release-wave readiness on every Microsoft cadence and quarterly distribution performance reviews.
Explore NovaCare 360°No sales deck. No pressure. Tell us your distribution sub-sector, customer-pricing complexity and warehouse pain — we’ll walk through your pricing leakage, pick accuracy, EDI maturity and route productivity in 60 minutes, and give you a written BC Distribution readiness scorecard inside 5 business days. Free, even if you never sign with us.
Tell us your distribution sub-sector, current ERP, customer-pricing complexity and warehouse pain. A Novasoft BC Distribution consultant — not an SDR — will be in touch within one business day to book the on-site or remote audit.
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Microsoft Dynamics 365 Business Central as the ERP core; BC Warehouse Management for multi-warehouse multi-bin operations; customer-specific pricing rules native to BC; EDI middleware for retail-buyer integration (Carrefour, Lulu, Spinneys, etc.); NOVAHUB B2B trade portal; sales-rep mobile order capture on Power Apps; Azure Maps + Power Automate route planning; Microsoft Fabric with Power BI for distribution analytics. One Microsoft Solutions Partner team builds and runs the entire stack.
Business Central is right-sized for mid-market distributors in the $20m-$500m revenue band — the FMCG, cold-chain, pharma, MRO, building-materials and auto-aftermarket distributors. tier-1 enterprise ERPs fits the $5bn enterprise distributor; QuickBooks fits below $20m; BC sits exactly where most distribution companies actually are. BC integrates natively with WMS, Power Apps for mobile order capture, EDI middleware, NOVAHUB trade portal, Power BI and Azure ML — one Microsoft tenant covers the entire distribution technology footprint.
A single-warehouse pilot typically goes live in 14-20 weeks: assessment (3-4 weeks), BC core + WMS configuration (5-7 weeks), customer-pricing rule load and parallel run (3-4 weeks), EDI mapping per retail buyer (2-3 weeks parallel), UAT (2 weeks), pilot warehouse cutover (1 week) and hypercare across pick shifts (2 weeks). Multi-warehouse roll-outs scale at 1-2 warehouses per month once the template is validated.
Yes. Novasoft handles EDI integration with regional and international retail buyers including Carrefour, Lulu Hypermarket, Spinneys, Mark'n Save, Choithrams, Union Coop, plus EDI-X12 (US) and EDIFACT (international) formats. PO-to-shipment-to-invoice-to-payment flows fully automated. Bilingual Arabic-English documentation, FTA-compliant VAT (tax.gov.ae) and e-invoicing standards alignment are part of the standard build.
Four layers. Sales Co-Pilot — a Copilot Studio agent grounded in BC + EDI data that answers natural-language customer and account questions. Azure ML demand forecasting at SKU-customer-week granularity. Customer churn prediction and cross-sell recommendation via Customer Insights. Pricing-leakage anomaly detection on order lines, credit notes and trade discounts. All grounded in the customer’s actual data via Microsoft Fabric, never generic templates.
NovaCare 360° — SLA-backed managed support for the BC tenant, BC Warehouse Management, EDI middleware, NOVAHUB trade portal, Power Automate route flows and Microsoft Fabric. 24/7 warehouse-scanner uptime monitoring, EDI exception watch, NOVAHUB patching, release-wave readiness on every Microsoft cadence and quarterly distribution-performance reviews.
Yes. Novasoft ships NOVATRADE — a Microsoft AppSource SEZ trading add-on for Business Central. Built for trade companies in Jebel Ali Free Zone (UAE), KSA SEZs, Indian SEZs and bonded warehouses. Bill-of-Entry-based inventory, HS Code-wise stock, container tracking with Power Apps mobile, country-of-origin handling, high-sea-sales management, multi-criteria sales commission and SEZ-specific financial reporting on the same BC tenant as the mainland operation. One ledger, two regulatory regimes.
Yes. NOVAPOWER — a Microsoft AppSource solution for Business Central published by Novasoft, configured for the power industry distribution sector. Specialty inventory attributes, equipment-grade serialisation, warranty entitlements at distributor and end-customer level, supplier rebate handling for OEM principal arrangements, and integrated EDI flows. Designed to sit alongside NOVAHUB and BC for Distribution on the same Microsoft tenant.
Last reviewed May 2026.
