AI · · 6 min read

The Practical Use of AI in Business: A 2026 View

Where AI earns its keep in the mid-market today — finance, sales, service, retail — and how to roll it out without an AI lab.

NOVASOFT · AI
AI in business stopped being aspirational in 2024 and started being default in 2026. The UAE and KSA businesses that capture compounding value are the ones using Microsoft Copilot — inside Business Central, M365, and the wider Dynamics 365 estate — not the ones building bespoke AI from scratch.

Six Practical Use Cases

1. Finance narrative + reconciliation

BC Copilot writes variance narratives, matches bank lines, drafts journal explanations.

2. Sales drafting + meeting summaries

D365 Sales Copilot writes follow-up emails, summarises Teams meetings, suggests next-best-action.

3. Retail intelligence

Retail Co-Pilot answers plain-English questions on LS Central data.

4. Procurement

Purchase Co-Pilot drafts POs, suggests vendors, flags maverick spend.

5. Customer service

D365 Customer Service Copilot drafts replies, summarises tickets, suggests resolutions.

6. Productivity (M365)

M365 Copilot in Word, Excel, PowerPoint, Outlook — drafting, summarising, analysing.

6
production AI use cases mid-market hits today
0
AI labs required — buy, don't build
4 wk
to roll out Copilot across BC + M365

Buy AI as a capability, not a project

The fastest path to AI value in the mid-market is Microsoft Copilot — turned on in BC, M365, and Dynamics 365 — not a bespoke AI build. The capability is in the platform; the work is in configuration and adoption.

For retail and procurement, add Novasoft's AI Solutions portfolio on top.

"AI in business is no longer an experiment. The Gulf businesses that turned on Copilot in 2024 already have the operational lead. The ones starting in 2026 are catching up, not leading."
— Amit Sobti, Director, Novasoft

Why Implement with Novasoft?

Novasoft runs the AI Solutions practice covering Microsoft Copilot, agent configuration, and custom AI flows on Power Platform. Reference: Microsoft Learn — Copilot and microsoft.com/AI.

Native
Copilot on BC, M365, D365 — turned on quickly.
Vertical
Retail Co-Pilot + Purchase Co-Pilot for specifics.
Governed
Power Platform DLP and tenant policies.

Turn On AI Across the Estate

Bring your Microsoft estate inventory. We will sketch a 4-week Copilot rollout in 30 minutes.

Book Free Assessment AI Solutions

Sources

  1. Microsoft Learn — Copilot. learn.microsoft.com/microsoft-copilot
  2. Microsoft — AI overview. microsoft.com/ai

Last updated May 2026

NO

Novasoft

Microsoft & LS Retail Diamond Partner

Novasoft is a Microsoft Solutions Partner and LS Retail Diamond Partner serving customers across UAE, KSA and India.

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